Nissan levels up into the world of Esports with FaZe Clan and OpTic Gaming partnership
March 21, 2019
Nissan partners with FaZe Clan and OpTic Gaming – two of the biggest Esports teams in the world
The sponsorship will introduce Nissan to an estimated 453 million video game streaming and competitive Esports viewers
The campaign will feature the Nissan Armada, Kicks and the all-electric Nissan LEAF
NASHVILLE (March 21, 2019) – It is an automotive trick shot in the making. Nissan is entering the world of competitive Esports and video game streaming, partnering with two of the biggest teams in the space – FaZe Clan and OpTic Gaming.
Nissan is now the first automaker to partner with both FaZe Clan and OpTic Gaming.
“For any company trying to reach the Gen Z and Millennial minded audience, streaming and Esports is an enormous opportunity,” said Robert Cross, director, media and activation, Nissan North America, Inc. “We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers.”
According to Newzoo’s 2019 Global Esports Market Report, the global Esports audience will grow to 453.8 million worldwide in 2019. Additionally, in 2018, the YouTube and Twitch audience for Esports was larger than the viewership of HBO, Netflix and ESPN combined.
Based in the Hollywood Hills, FaZe Clan is the most subscribed Esports team in the world. The team competes in competitive titles such as Call of Duty, Counter-Strike: Global Offensive, FIFA, Fortnite Battle Royale, PlayerUnknown's Battlegrounds and Tom Clancy's Rainbow Six Siege. Additionally, FaZe Clan are known for the lifestyle brand it has built through merchandise and celebrity players streaming on Twitch and YouTube.
“We are thrilled to have an innovative automotive company like Nissan as a sponsor and brand partner,” said Lee Trink, CEO, FaZe Clan. “We look forward to creating compelling content together for this exciting relationship.”
Founded in 2005, the Texas-based OpTic Gaming organization competes worldwide for some of the most recognizable titles in Esports, including Call of Duty, Counter-Strike: Global Offensive, Gears of War, League of Legends, Overwatch and Fortnite Battle Royale.
“It’s an honor for OpTic to introduce Nissan to Esports,” said Ryan Musselman, president, OpTic Gaming. “Nissan has been innovating since the 1930’s, and we believe the crossover of our engaged and tech-savvy fan base will help drive Nissan’s continued history of improving the lives of vehicle owners through their unique approach of technological integration.”
As part of the agreement, the Nissan logo will proudly appear on the FaZe Clan and OpTic Gaming competition jerseys. Additionally, team members will have access to Nissan vehicles to integrate into social and digital content. Vehicles involved will include the Nissan Armada, Kicks and the all-electric Nissan LEAF.
“Both FaZe Clan and OpTic Gaming bring a unique audience to the Nissan family. We could not have chosen better partners to help Nissan authentically connect with the cultural phenomenon that is Esports worldwide,” said Cross.
With the announcement, Nissan adds Esports to its roster of athletic partnerships, which already includes a 12-year (and counting) partnership with the Heisman Trust as well as sponsorships of college athletics across the US. Nissan is also the title sponsor of Nissan Stadium in Nashville, home of the NFL Tennessee Titans.